Stop Buying Tech Like It's 2019: How to Rethink AV Investments in 2025
Posted by Tropical IT on Jun 27th 2025
What if your next tech investment isn't preparing you for the future— but anchoring you to the past?
In Latin America and the U.S., many organizations still buy technology reactively:
- Something breaks — they replace it.
- A client requests a hybrid setup — they buy a camera.
- A meeting room feels outdated — they install “the latest”.
But here’s the problem:
Following trends doesn’t make you future-ready.
It just keeps you busy.
It’s July. The window to make meaningful decisions in 2025 is getting smaller.
Here’s what smart companies are doing — and what most are still missing.
At Tropical IT, we don’t just install equipment.
We help clients think differently.
Because real transformation starts long before the tech is delivered.
Replacing is a Trap
Too many organizations treat AV like furniture:
“Out with the old, in with the new.”
But AV is not a chair. It’s living infrastructure.
If it can’t scale, connect, or evolve — it’s already outdated.
The move to AV over IP is not just about cables or specs.
It’s about mindset:
- From fixed systems to flexible networks
- From isolated devices to integrated ecosystems
- From product thinking to platform thinking
Don’t just upgrade hardware. Upgrade your strategy.
So... How Should You Buy Tech in 2025?
Don’t start with the product catalog.
Start with a better question:
“What kind of experience are we trying to create?”
Because when you start there,
your decisions won’t look like anyone else’s.
And that’s exactly the point.
At Tropical IT, we don’t sell products.
We help organizations rethink how they work, collaborate and evolve — through purposeful technology.
If this made you pause and reflect — good.
That’s where real change begins.